Sports broadcasting has been evolving remarkably over the years. A considerable share of viewership is moving from TV to OTT platforms. According to a Global WebIndex study conducted in 2018, almost 67% of people in India between the age of 16 to 64 watched sports coverage through OTT platforms. That is a significant share of viewership.
With almost everyone owning a smartphone, it has enabled people to view matches and TV programs from anywhere in their hands. The revenues of sports streaming sites have hit crores of rupees. So, it is indeed making its presence known among conventional broadcasting channels. This article will elaborate more on how technology has played a vital role in the match viewing experience.
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OTT is here to rule
Over-the-top refers to film and television content provided through the internet. With the advent of high-speed internet and streaming sites, OTT has gained enormous popularity among the current generation. You may ask why everyone is moving towards OTT streaming? The primary reason is people are able to watch a sports match or a famous TV series from anywhere with a simple touch on their mobile. Though everyone owns a TV, the current generation spends more time on the device in their hand. More original shows and matches are streamed exclusively on OTT platforms rather than on TV. Moreover, the broadcast rights holders are selling rights to many online sports streaming giants like Hotstar, SonyLiv to maximise their revenue. In the future, online streaming services may overcome the traditional TV viewing experience altogether.
Huge competition of holding rights
As more and more people sign up in OTT sites, the competition between various streaming sites has grown enormously. Many online streaming firms fight fiercely to claim rights for sports and media content. Along with OTT, other channels also jump in to claim rights to stream matches or new series, thereby increasing the content battle even more. Firms like Amazon, Netflix, Hotstar produce their own originals to stay ahead of their competitors. The value of popular content has skyrocketed due to the booming revenue it brings.
New technologies will impact content generation
The use of new technologies in creating content will significantly impact the way people experience sports. The usage of a drone,spidercam, artificial intelligence, and wireless broadcast cameras will influence the broadcasting world. Drones are capable of capturing stunning aerial visuals that are extremely challenging in a traditional camera. Spidercam cricket provides different angles and perspectives of certain content, which are a pleasing experience to the viewer.
Artificial intelligence is predicted to take over the sports broadcasting experience to the next stage. In the future, AI is expected to perform automated journalism. AI will decide the type and timing of the advertisement based on the excitement levels of the crowd. Depending on the happenings of the match, AI systems paired with drones can choose the perfect camera angle and positions to stream on the stadium screens. Although these are in the early stages, it is expected to play a vital role in sporting experiences in the coming days.
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Significant changes will be seen in advertisements
As viewers switch to streaming, the type of advertisements streamed will see a significant change. The current generation prefers streaming without any interruptions because of ads. So, advertising firms are looking for alternate ways to capture the attention of the user to gain brand recognition. Brands are sponsoring hefty amounts to gain recognition while watching over their favourite sportspersons in action. Brand labels on jerseys, sports equipment, and trophies have increased exposure and recognition. This helps brands to advertise their products or services without any interruptions that spoil the matching viewing experience. Besides, the advertisements may become personalised as the OTT platforms will show ads based on the viewing pattern.
Conclusion
To conclude, the television landscape is going through dramatic changes. The sports viewing experience is becoming more engaging with exciting contents shot through new technologies like drones and spider cam. On the other hand, OTT services are emerging as leading sport broadcasting providers. Only time will tell whether they can overcome TV broadcasting.
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